Circular
Comfort & Convenience
Conscious consumers, particularly generations Y and Z, are demanding brands to improve the environmental impact of their products. The 24/7 economy has inspired the design of products that help consumers provide convenience and comfort. However many products are single use and are not being recycled. We expect that conscious consumers will change to reusable products and some will adopt a hybrid style, using reusable products at home and disposable products on the go. The availability of reusable textile products is currently limited in Beauty and Hygiene. Most reusable products are only sold online but availability on the shelves is steadily increasing.