As the world consumes more resources than it can produce, there is an impetus to push away from a linear economy based on a make/use/dispose model, and towards a circular economy based on a reduce/re-use/recycle model that focuses on minimising waste and recycling or re-using all end products.
Looking at a circular strategy allows for the generation of innovative ideas that serve as strong differentiating points and marketing tools.
Sustainability is important to a large number of consumers worldwide who are keen to embrace companies and brands which uphold such values.
For manufacturers, there are significant benefits to this approach beyond saving the planet. Resource volatility leads to an unpredictable raw materials flow, volatile costs and changes in regulation. Careful and controlled selection of raw materials helps manufacturers control their costs and operations.